PRINCIPLES

1/Good design deepens our experience with the material world. 2/Simplicity is the practice of removing the non-essential. 3/Brand building is the creation of corporate mythology. 4/Design is the creation of intentional change. 5/Impactful design is derived from interrogating and recontextualizing common archetypal and cultural patterns. 

Last update
November 10, 2024

Experience
As a creative leader, I have built and led organizations that create global campaigns, brand identities, design systems, digital products, commercials, experiences, and content for some of the world's most recognized brands. Currently, I am the Head of Brand Creative, Devices & Services at Amazon.
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