heydarryl

Creative leadership, strategy, brand design, campaigns, content, multi-sensory experiences, and motion for brands. 

LAST UPDATE

October 5, 2023

CONTACT

As a creative leader, I have built and led organizations that create global campaigns, brand identities, design systems, digital products, commercials, experiences, and content for some of the world's most recognized brands. Currently, I am the Head of Brand Creative, Devices & Services at Amazon.

IDÉE FIXE

  1. Good design deepens our experience with the material world.
  2. Brand building is the creation of corporate mythology.
  3. Design is the creation of intentional change, and the third avenue of human inquiry.
  4. Simplicity is subtracting the obvious and adding the meaningful; communication not decoration.
  5. Impactful design is ultimately derived from interrogating and recontextualizing archetypal and cultural patterns.
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Echo Frames
Brand Reposition

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ECHO FRAMES
Campaign

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Devices & Services
Fall Launch Event

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BLOOMBERG
Terminal Launch

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Fire Max 11
Launch

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Echo Pop
Campaign

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Echo Buds
Campaign/Launch

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Lively Group
Rebrand

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Echo Dot 5th Gen
Product Launch

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Kindle SCRIBE
Feature Launch

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Bloomberg
Experience Design

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Floss® 
Product

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IBM Cognos
Brand Design

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Compass 
Experience Design

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HBO Max
Brand Evolution

Instagram
Event Design

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Vestige Apparel
Brand Evolution

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Maybelline
Creative/Campaigns

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