CAMPAIGN
Alexa, 10 Years
CHALLENGE
Craft a breakthrough campaign to celebrate Alexa's 10 year anniversary.
ROLE
Head of Brand Creative
Over the past 10 years, customers have purchased over half a billion Alexa-enabled devices and there are nearly a billion devices connected to Alexa.
10 YEAR FILM
In celebration of Alexa's tenth anniversary, my team collaborated with our go-to-market partners to create an engaging and comprehensive film series. This ambitious project aimed to capture the essence of Alexa's integration into everyday life while simultaneously highlighting the device's role in shaping and reflecting significant cultural moments over the past decade.
SOCIAL FILMS
CREDITS
Head of Brand Creative: Darryl Mascarenhas
Group Creative Director: Aaron Sanchez
Creative Director, Art: Curtis Beach
Creative Director, Copy: Jake Matthews
Director, Product Marketing: Kevin Burkhart
Director, Product Marketing: Anali Charbonneau
Senior Manager, Marketing : Adam Dalgleish
Agency: W+K Portland
Chief Creative Officer: Felipe Ribeiro
Based in Los Angeles
darryl01@gmail.com
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