For over two decades, Darryl Mascarenhas has explored the intersection of design, filmmaking, and visual storytelling, striving to push the boundaries of creative leadership and communication. As a multidisciplinary artist and optimist, he merges the art of assembling high-performing creative cultures with progressive approaches to storytelling, reimagining how organizations transform complex business challenges into expressive and impactful brand narratives.
Darryl’s practice spans a dynamic set of disciplines, including executive leadership, brand design, film editing, photography, motion graphics, graphic design, visual effects, experiential design, and product creation. This multifarious expertise allows him to approach brand building, talent cultivation, and creative problem-solving with a distinctive perspective that challenges conventional ideas and fosters meaningful change.
At the core of Darryl’s philosophy is a belief that exceptional creative leaders must remain intimately connected to the craft, blending a deep dedication to artistic detail with an acute understanding of business imperatives. Guided by this ethos, he has spearheaded global design programs, advertising campaigns, product launches, immersive brand experiences, and large-scale business transformations, demonstrating the power of creativity as both a strategic and cultural force.
Currently, Darryl Mascarenhas serves as Head of Brand Creative for Amazon’s portfolio of devices and services, where he continues to redefine the possibilities of design and storytelling within one of the world’s most influential companies.
Capabilities
Brand strategy
Brand identity
Brand architecture
Brand storytelling
Design systems
Content creation
Experience design
Motion design
Editing and Visual Effects
UI/UX, Product
Guidelines
Packaging
Education
University of NSW, College of Fine Arts
Bachelor of Digital Media
The Northern Sydney Institute of TAFE
Small Business Management, Certificate IV
Products, IP
Floss®
The new standard for beauty retouch.
Floss retouches skin like no other software in its class. Used for digital production, Floss is ultra-fast and produces premium results for all shades of skin.
Toggl™
Social preview tool for campaigns.
Toggl is a web app that allows brand partners to preview, review, and approve content across different social placements in one place. Users are able to toggle between Youtube, Instagram, Snapchat and TikTok to see how campaigns span across different platforms in different aspect ratios.
Carflow™
Digital asset management designed for the automotive industry.
Carflow is a dedicated creative workflow that enables automotive brands to localize hundreds of commercials across different languages, regions, and placements.
Experience
Amazon
Head of Brand Creative, Devices & Services
Jul 2021 - Present
Leading global creative, brand design, design systems, onsite (UX) experience, and content creation functions across the entire portfolio of devices and services @ Brand Studio.
The Devices Brand Studio team uses creativity to reveal what matters most about our innovations. Our work builds meaning and connection across our customer’s experience. We do this by thinking and innovating across the entire customer journey from brand identity, packaging, visual storytelling, cross-site experience, as well as offline retail, and across cultural touch-points, like social, PR, and experiential activations.
Alexa, AI/LLM, Echo, FireTV, Fire Tablets, Kindle, 🛰️ Project Kuiper, Astro, Sustainability, Accessibility, Smart Home, New-to-world, Fall Device Launch Event.
LVLY
Chief Creative Officer
Jun 2016 - Jul 2021
Oversaw creative, brand, business and strategic operations for LVLY and its sub-brands, which include Juniper (a full-service branding agency), Decibel (a music production and sonic branding agency), and LVLYHOOD (an integrated production company).
Quietman (sold)
Executive Creative Director
Jan 2014 – Jun 2016
I led the transformation of Quietman from a visual effects boutique into a full-service creative agency and production company. As part of my responsibilities, I managed creative work for various direct client accounts, such as PepsiCo, Fresh Direct, Stella Artois and House of Marley.
LoyalKaspar
Creative Director
Jul 2012 – Jan 2014
Lead creative across large-scale branding projects, content, and new business pitches for a diverse set of clients. I also directed numerous shoots that often featured celebrity talent.
Moving Picture Company
Design Director
Dec 2011 – Jul 2012
Contributed to establishing the design department at the New York studio. Led creative and design direction across various disciplines, including branding, motion, experiential, visual effects, and social content for both big and small brands.
Eyeball
Creative Director
Dec 2009 – Dec 2011
Creative direction and brand design for television commercials, long-form content, channel rebrands, experiential activations as well as brand creative for retained clients: Amazon, GE, Target, Shoe Carnival, and WQXR.
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