For over two decades, Darryl Mascarenhas has explored the intersection of design, filmmaking, and visual storytelling, striving to push the boundaries of creative leadership and communication. As a multidisciplinary artist and optimist, he merges the art of assembling high-performing creative cultures with progressive approaches to storytelling, reimagining how organizations transform complex business challenges into expressive and impactful brand narratives.
Darryl’s practice spans a dynamic set of disciplines, including executive leadership, brand design, film editing, photography, motion graphics, graphic design, visual effects, experiential design, and product creation. This multifarious expertise allows him to approach brand building, talent cultivation, and creative problem-solving with a distinctive perspective that challenges conventional ideas and fosters meaningful change.
At the core of Darryl’s philosophy is a belief that exceptional creative leaders must remain intimately connected to the craft, blending a deep dedication to artistic detail with an acute understanding of business imperatives. Guided by this ethos, he has spearheaded global design programs, advertising campaigns, product launches, immersive brand experiences, and large-scale business transformations, demonstrating the power of creativity as both a strategic and cultural force.
Currently, Darryl Mascarenhas serves as ECD, Head of Brand Creative for Amazon’s portfolio of devices and services, where he continues to redefine the possibilities of design and storytelling within one of the world’s most influential companies.
Capabilities
Creative Leadership
Product Launches
Integrated Campaigns
Omnichannel Storytelling
AI in Creative
Brand Architecture
Brand Strategy
Brand Identity
Global Design Systems
Experience Design and Events
Editing and Visual Effects
Motion Design
UI/UX, Product
Packaging
Guidelines
Education
University of NSW, College of Fine Arts
Bachelor of Digital Media
The Northern Sydney Institute of TAFE
Small Business Management, Certificate IV
Products, IP
Floss®
The new standard for beauty retouch.
Floss retouches skin like no other software in its class. Used for digital production, Floss is ultra-fast and produces premium results for all shades of skin.
Toggl™
Social preview tool for campaigns.
Toggl is a web app that allows brand partners to preview, review, and approve content across different social placements and platforms in one place.
Carflow™
Digital asset management designed for the automotive industry. Carflow is a dedicated creative workflow that enables automotive brands to localize hundreds of commercials across different languages, regions, and placements.
Experience
Amazon
ECD, Head of Brand Creative, Devices & Services
Jul 2021 - Present
Own brand creative strategy, creative development, and execution across Amazon’s multi-billion-dollar Devices & Services portfolio, including Echo, Fire TV, Kindle, and Alexa. Serve as the creative lead partnering directly with VP- and SVP-level stakeholders across Marketing, Product, Science, and Retail to shape how these brands show up to customers worldwide. In addition to always-on brand and campaign work, own creative leadership for Amazon’s most critical customer-facing moments, including Fall Launch, the company’s flagship annual event. For these moments, lead end-to-end creative execution across keynote narrative, spatial and environmental design, motion and film, live presentation systems, and on-stage storytelling for senior leaders.
Drive the brand, creative strategy, and mass advertising for Alexa+, Amazon’s next-generation AI assistant, shaping how customers understand and trust intelligence in their homes. Develop and operationalize a global brand system that drives consistency and performance across dozens of channels, from DTC and retail to packaging and on-device surfaces. Scale in-house creative capabilities and team impact across key customer touchpoints. Lead creative strategy on high-impact product launches and campaigns that improve brand clarity and deliver measurable lifts in engagement and conversion. Champion cross-functional alignment to ensure brand integrity across the full customer journey, with particular focus on campaign orchestration, CX integration, and go-to-market innovation at scale. Integrate AI across creative workflows, embedding automation and intelligence into concepting, production, CGI, video, on-site design, and image generation to raise creative quality while reducing operational cost and cycle time.
About the team:
The Brand Studio team uses creativity to reveal what matters most about our innovations. Our work builds meaning and connection across our customer’s experience. We do this by thinking and innovating across the entire customer journey from brand identity, product visualization, packaging, visual storytelling, cross-site experience, as well as offline retail, and across cultural touch-points, like social, PR, and experiential activations.
LVLY
Chief Creative Officer
Jun 2016 - Jul 2021
At LVLY, I transformed a nimble studio into a globally recognized creative partner to brands like Meta, Amazon, and Toyota. I architected a cross-continental team spanning New York, Los Angeles, and Tel Aviv, while evolving our offering across digital campaigns, brand platforms, and experiential work. Revenue quadrupled under my leadership, driven by bold creative execution and a deliberate pitch strategy that secured more than 20 new clients. This role blended hands-on creative direction with business development and operational scale.
Clients include: Amazon, Meta, IBM, L’Oreal, Maybelline, Louis Vuitton, Bloomberg, Toyota, HBO, AT&T, Visa, Vogue, Nike, HBOMax, Compass, Instagram, NBC Peacock, Fox among others.
Quietman (sold)
Executive Creative Director
Jan 2014 – Jun 2016
I led creative direction on award-winning campaigns including PepsiCo’s Super Bowl spots, partnering with top-tier brands on high-visibility launches. Working directly with high-profile clients, I led multidisciplinary teams from early ideation through production, ensuring work hit both emotional and business targets while maintaining exceptional craft.
Clients include: Pepsi, Stella Artois, Uber, JBL, House of Marley and Fresh Direct among others.
LoyalKaspar
Creative Director
Jul 2012 – Jan 2014
I drove rebrands and broadcast design packages across a range of high-profile properities, networks, and brands, translating core values into bold visual expressions that scaled across platforms. My focus was on concept-driven design rooted in strategy, executed across linear, digital, and experiential formats.
Clients include: HBO, Microsoft, Disney, Compass, ESPN, Apple TV+, Hewlett Packard, NFL among others.
Moving Picture Company
Design Director
Dec 2011 – Jul 2012
At MPC, I led motion design and visual development for commercial campaigns, blending cinematic craft with digital innovation for high-end clients, helping establish the company’s New York office as a leader in design.
Eyeball
Creative Director
Dec 2009 – Dec 2011
At EyeballNYC, I oversaw a fast-moving creative department producing work across digital, broadcast, and live experiences. I guided teams through concept, design, and execution—defining the studio’s aesthetic point of view and expanding our capabilities across formats.
Clients include: Amazon, GE, Target, Shoe Carnival, Trident, WQXR among others.
Steam
Designer, Creative Director
Oct 2004 – Sep 2010
At Steam, I held end-to-end creative responsibility across branding, live-action, and campaign development for clients across multiple industries. I led brand design, strategy, and execution across global projects, while also serving as a lead director for commercial shoots. My role also included business development and creative operations, where I built new pipelines and helped scale our client base across two continents.
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