For over two decades, Darryl Mascarenhas has explored the intersection of design, filmmaking, and visual storytelling, striving to push the boundaries of creative leadership and communication. As a multidisciplinary artist and optimist, he merges the art of assembling high-performing creative cultures with progressive approaches to storytelling, reimagining how organizations transform complex business challenges into expressive and impactful brand narratives.
Darryl’s practice spans a dynamic set of disciplines, including executive leadership, brand design, film editing, photography, motion graphics, graphic design, visual effects, experiential design, and product creation. This multifarious expertise allows him to approach brand building, talent cultivation, and creative problem-solving with a distinctive perspective that challenges conventional ideas and fosters meaningful change.
At the core of Darryl’s philosophy is a belief that exceptional creative leaders must remain intimately connected to the craft, blending a deep dedication to artistic detail with an acute understanding of business imperatives. Guided by this ethos, he has spearheaded global design programs, advertising campaigns, product launches, immersive brand experiences, and large-scale business transformations, demonstrating the power of creativity as both a strategic and cultural force.
Currently, Darryl Mascarenhas serves as ECD, Head of Brand Creative for Amazon’s portfolio of devices and services, where he continues to redefine the possibilities of design and storytelling within one of the world’s most influential companies.
Capabilities
Creative Leadership
Product Launches
Integrated Campaigns
Omnichannel Storytelling
AI in Creative
Brand Architecture
Brand Strategy
Brand Identity
Global Design Systems
Experience Design and Events
Editing and Visual Effects
Motion Design
UI/UX, Product
Packaging
Guidelines
Awards & Recognition
Emmy Award
Promax BDA Gold
Cannes Lion Gold
Cannes Lion Bronze
Webby Winner
D&AD Award
AICP Award
Education
University of NSW, College of Fine Arts
Bachelor of Digital Media
The Northern Sydney Institute of TAFE
Small Business Management, Certificate IV
Products, IP
Floss®
The new standard for beauty retouch.
Floss retouches skin like no other software in its class. Used for digital production, Floss is ultra-fast and produces premium results for all shades of skin.
Toggl™
Social preview tool for campaigns.
Toggl is a web app that allows brand partners to preview, review, and approve content across different social placements and platforms in one place.
Carflow™
Digital asset management designed for the automotive industry. Carflow is a dedicated creative workflow that enables automotive brands to localize hundreds of commercials across different languages, regions, and placements.
Experience
Amazon
Director and ECD, Brand Creative, Devices & Services
Jul 2021 - Present
I lead the creative vision for Alexa+, Echo, Fire TV, Kindle, and new-to-world products across campaign, film, motion, spatial design, packaging, retail surfaces, and the annual Fall Launch, shaping how Amazon's most culturally significant products show up for customers worldwide. I serve as the senior creative partner to VP and SVP leadership across Marketing, Product, Science, and Retail.
Alexa+ is the company's flagship consumer AI product and one of its highest priorities. The work spans positioning, mass advertising, and the storytelling that shapes how hundreds of millions of people understand and trust intelligence in their lives.
Underpinning all of it is a global brand system for Devices & Services, the visual language, creative standards, and design principles that hold across dozens of channels and touchpoints. I've also embedded AI across creative workflows, raising the quality of output while compressing the time it takes to get there.
About the team:
The Brand Studio team uses creativity to reveal what matters most about our innovations. Our work builds meaning and connection across our customer’s experience. We do this by thinking and innovating across the entire customer journey from brand identity, product visualization, packaging, visual storytelling, cross-site experience, as well as offline retail, and across cultural touch-points, like social, PR, and experiential activations.
LVLY
Chief Creative Officer
Jun 2016 - Jul 2021
As CCO, I built a studio defined by the quality of what it made. I pushed the creative toward work that was beautiful, culturally resonant, and impossible to ignore — work that went on to earn recognition at Cannes Lions, the AICPs, and the Webby Awards. That reputation opened doors to clients like Meta, Amazon, Toyota, Louis Vuitton, Maybelline, and Nike. Revenue quadrupled. The team expanded across New York, Los Angeles, and Tel Aviv. The work led, and the business followed.
Quietman (sold)
Executive Creative Director
Jan 2014 – Jun 2016
Led creative direction on award-winning campaigns for Pepsi, Stella Artois, Uber, JBL, House of Marley, and FreshDirect, including Super Bowl spots that earned recognition at Cannes Lions, the One Show, and the AICP. Worked directly with senior clients from early ideation through production, leading multidisciplinary teams with a consistent focus on craft, emotional resonance, and cultural impact.
LoyalKaspar
Creative Director
Jul 2012 – Jan 2014
Drove global rebrands and broadcast design systems for HBO, ESPN, Disney, Microsoft, the NFL, TV+, and others, translating core brand values into bold visual expressions that scaled across every platform. The work ranged from building brands from the ground up to redefining how audiences experienced some of the most recognizable properties in entertainment and sports.
Moving Picture Company
Design Director
Dec 2011 – Jul 2012
At MPC, I led motion design and visual development for commercial campaigns, blending cinematic craft with digital innovation for high-end clients, helping establish the company’s New York office as a leader in design.
Eyeball
Creative Director
Dec 2009 – Dec 2011
At EyeballNYC, I oversaw a fast-moving creative department producing work across digital, broadcast, and live experiences. I guided teams through concept, design, and execution—defining the studio’s aesthetic point of view and expanding our capabilities across formats.
Clients include: Amazon, GE, Target, Shoe Carnival, Trident, WQXR among others.
Steam
Designer, Creative Director
Oct 2004 – Sep 2010
At Steam, I held end-to-end creative responsibility across branding, live-action, and campaign development for clients across multiple industries. I led brand design, strategy, and execution across global projects, while also serving as a lead director for commercial shoots. My role also included business development and creative operations, where I built new pipelines and helped scale our client base across two continents.
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