I’ve spent my career proving that creativity can change what a business becomes.
Today, I lead creative for Amazon Devices & Services across brand, design, advertising, and experience, raising the creative bar through greater focus, clarity, and discipline.
Executive Creative Director
Based inLos Angeles, CA
FEATURED PROJECT
I’ve spent my career proving that creativity can change what a business becomes.
In large, complex organizations, getting great ideas to shape more than the work itself is much harder.
What does exceptional creative work require?
Principles
one Taste
Attention refined by judgment.
two Simplicity
What remains after everything unnecessary is removed.
three Conviction
A great idea needs conviction before it earns consensus.
