Echo Frames
Brand Reposition
↳ Challenge
Reposition Echo Frames as fashionable wearables while educating customers about the smart glasses category.
Summary
Echo Frames are smart audio glasses that offer hands-free access to Alexa. They are designed to save people time, enabling them to prioritize what truly matters. The newest edition of Echo Frames emphasizes personalization and style, effortlessly blending the technology into the background.
In my role, I was responsible for leading brand positioning, design, video, content storytelling, CGI, and aligning with various stakeholders from product and senior leadership.
Role
Head of Brand Creative
Hero Film
Shorts
Social
Photography
We captured a collection of lifestyle photos that showcased various personalities, styles, and use-cases.
On a separate day, our team captured imagery for the Echo Frames x Carrera collaboration. The shoot embraced the stylistic vibe of the Carrera brand.
Marketing Assets
↳ Motion
↳ Messaging
↳ Brand Store UX
Credits
Coming Soon...