REBRAND

Echo Frames

↳ Challenge
Reposition Echo Frames as fashionable wearables while educating customers about the smart glasses category.

Summary

Echo Frames are smart audio glasses that offer hands-free access to Alexa. They are designed to save people time, enabling them to prioritize what truly matters. The newest edition of Echo Frames emphasizes personalization and style, effortlessly blending the technology into the background.

In my role, I was responsible for leading brand positioning, design, video, content storytelling, CGI, and aligning with various stakeholders from product and senior leadership.

Role:
Head of Brand Creative
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Hero Film

Shorts

Social

Photography

We captured a collection of lifestyle photos that showcased various personalities, styles, and use-cases.
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On a separate day, our team captured imagery for the Echo Frames x Carrera collaboration. The shoot embraced the stylistic vibe of the Carrera brand.
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↳ Motion
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↳ Messaging
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↳ Brand Store UX

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Credits

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heydarryl

Based in Los Angeles
darryl01@gmail.com

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