PRODUCT LAUNCH

Kindle Colorsoft

↳ Challenge
Capture the magical experience of color with the all-new Kindle Colorsoft.

Summary

The all-new Kindle Colorsoft revitalizes the reading experience with its 7" display that mimics real paper. Its eye-friendly color technology immerses you in stories without distraction, adding vibrancy to your reading experience. 

We brought this product to life using a variety of CGI and photography, complemented by brand design elements such as the new Colorsoft brand identity, butterfly motif, and launch film.

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Role:
Head of Brand Creative
Creative Director

Credits:
Coming soon...

BRAND IDENTITY DESIGN

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LAUNCH FILM

THE HISTORY OF KINDLE

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CGI TECH SIMULATION

PHOTOGRAPHY

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EVENT DESIGN / THE SHED, NEW YORK

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The Kindle event took place at The Shed in Hudson Yards, New York City. My team spearheaded the experiential design, content creation, and keynote presentation design.

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