PRODUCT LAUNCH
Kindle Colorsoft
CHALLENGE
Capture the magical experience of color with the all-new Kindle Colorsoft.
ROLE
Head of Brand Creative
The all-new Kindle Colorsoft revitalizes the reading experience with its 7" display that mimics real paper. Its eye-friendly color technology immerses you in stories without distraction, adding vibrancy to your reading experience.We brought this product to life using a variety of CGI and photography, complemented by brand design elements such as the new Colorsoft brand identity, butterfly motif, and launch film.
BRAND IDENTITY DESIGN
LAUNCH FILM
THE HISTORY OF KINDLE
CGI TECH SIMULATION
PHOTOGRAPHY
EVENT DESIGN / THE SHED, NEW YORK
The Kindle event took place at The Shed in Hudson Yards, New York City. My team spearheaded the experiential design, content creation, and keynote presentation design.
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