PRODUCT LAUNCH
Kindle Colorsoft
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Capture the magical experience of color with the all-new Kindle Colorsoft.
Summary
The all-new Kindle Colorsoft revitalizes the reading experience with its 7" display that mimics real paper. Its eye-friendly color technology immerses you in stories without distraction, adding vibrancy to your reading experience.
We brought this product to life using a variety of CGI and photography, complemented by brand design elements such as the new Colorsoft brand identity, butterfly motif, and launch film.
Role:
Head of Brand Creative
Creative Director
Credits:
Coming soon...
BRAND IDENTITY DESIGN
LAUNCH FILM
THE HISTORY OF KINDLE
CGI TECH SIMULATION
PHOTOGRAPHY
EVENT DESIGN / THE SHED, NEW YORK
The Kindle event took place at The Shed in Hudson Yards, New York City. My team spearheaded the experiential design, content creation, and keynote presentation design.
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