PRODUCT LAUNCH
Kindle Colorsoft
↳ Challenge
Capture the magical experience of color with the all-new Kindle Colorsoft.
Summary
The all-new Kindle Colorsoft revitalizes the reading experience with its 7" display that mimics real paper. Its eye-friendly color technology immerses you in stories without distraction, adding vibrancy to your reading experience.
We brought this product to life using a variety of CGI and photography, complemented by brand design elements such as the new Colorsoft brand identity, butterfly motif, and launch film.

Role:
Head of Brand Creative
Creative Director
Credits:
Coming soon...
BRAND IDENTITY DESIGN

LAUNCH FILM
THE HISTORY OF KINDLE






CGI TECH SIMULATION
PHOTOGRAPHY





EVENT DESIGN / THE SHED, NEW YORK



The Kindle event took place at The Shed in Hudson Yards, New York City. My team spearheaded the experiential design, content creation, and keynote presentation design.





↳ Linkedin
↳ Instagram
© 2025