BLOOMBERG
Terminal 2.0 Launch
↳ Challenge
Create photorealistic launch assets for the new Bloomberg Terminal.
Summary
The Bloomberg Terminal offers real-time data on every market, along with unparalleled news and research, powerful analytics, communication tools, and world-class execution capabilities – all in one fully integrated solution.
When Bloomberg decided to create a new toolkit to showcase the Terminal for years to come, they approached us to develop a comprehensive system of over 200 deliverables suitable for print, television, and social media.
After conducting an initial design exploration to establish the desired look and feel of this toolkit, we began our work. The toolkit is highly robust, allowing for content changes on the Terminal screens in both print and animation.
Role
Chief Creative Officer
Designer
Credits
Executive Producer: Cara Cutrone
Creative Director: Lawrence Nimrichter
Lighting TD: Joon Lee
Senior Animator: Rob Cavarlo
CG Generalist: Alex George
CGI RENDERS
The terminal was meticulously modeled to capture even the smallest details, ensuring that they were visible on a large scale.
The motion design aimed to highlight the iconic form of the terminal, showcasing it as a leading piece of hardware. In addition to showcasing the physical form factor, we also designed motion that highlighted the on-screen content.
The true power of the terminal lies in its software. Any animations or prints displaying the screen were delivered with the ability to easily change the screen content on the client side.
MOTION
