LVLY Rebrand - Darryl Mascarenhas

BRAND DESIGN

LVLY Rebrand

↳ Challenge
Reposition the legacy brand to cater to the next generation of clients, artists, and business operations.

Summary

Originally known as the LivelyGroup, this full-service production company has been collaborating with agencies and brands for over 40 years to create impactful content that drives business impact.

Working closely with the CEO and key stakeholders, I led a comprehensive rebranding and restructuring effort to reposition the business and boost sales. This approach brought together the company's mission, services, aesthetic, and leadership into a unified vision.

Role:
Positioning
Naming
Brand + Identity Design
Website Design + Strategy
Cross platform Implementation
Internal and External Collateral
Internal Alignment

Brand Goals

The new mark, using a custom typeface, represents the harmonious connection between the recently defined brand perception and positioning.

As part of the rebranding effort, a crucial step was to create a strategic platform that would serve as the basis for developing a new visual identity. To achieve this, I conducted a series of stakeholder interviews to determine the key principles required to create an appealing identity for both current and prospective clients.

The visual identity was deliberately designed to reinforce the company's established position in serving the beauty and fashion industries.

New Brand Position

We transformed five separate companies that were part of the LivelyGroup into three distinct companies that better served the market.

Typography

Palette

Brand Film

The “About Us”

For over 35 years, we have partnered with world-renowned agencies and brands to create compelling content that drives business. Our iterative approach allows our clients to keep up with the pace of culture. With a team of industry-leading experts in design, ideation, production, editorial, beauty, visual effects, and sound, we are ready to handle projects of any size or complexity.

Visual APPLICATION