Compass
NYSE Times Square
↳ Challenge
Create a captivating announcement for Compass' IPO debut in Times Square.
Summary
Compass (COMP), the real estate tech company backed by Softbank, has gone public on the New York Stock Exchange. To officially announce this significant achievement, Compass decided to utilize the prime location for outdoor advertising: Times Square.
Over a two-week period, my team developed the messaging strategy and assets necessary to announce the Compass IPO through various experiential and digital channels.
Role
Creative Direction
Design/Script/Brand Story
Narrative Map
We developed key messaging that would guide the overall messaging and animated sequence on each billboard.
To create a comprehensive viewing experience, we synchronized the motion sequences on the American Eagle and ABC billboards. Our approach focused on leveraging the spatial canvas to extend motion patterns and imagery, avoiding duplication of messaging on each billboard.
Motion Exploration
↳ Line-by-Line
↳ Word-by-Word
We used the Compass brand palette to expand the visual expression system. By combining dots, lines, and geometric shapes with dynamic motion, we developed a collection of assets that could be used throughout the entire campaign.
Credits
ECD/Design: Darryl Mascarenhas
Creative Director: Frank Glinski
Producer: Carlos Espinosa
Senior Designer: Yoon Jang, Frank Glinski
Senior Animator: Jordan Scott, Yoon Jang, Frank Glinskis