BRAND DESIGN
Bloomberg NEF
↳ Challenge
Use a simple branding device to convey the power of the IBM Cognos Analytics platform.
Summary
Bloomberg's annual forum provides a platform for global leaders to collaborate, transcending geographical, political, economic, and cultural boundaries, in order to harness the potential of this constantly evolving new economy.
Typically, this global event takes place in person. However, due to COVID-19, it was completely held online.
Role:
Creative Direction
Brand Design
Presentation
Toolkit/s
Identity Design
Logo Color Rules
Typography
Color Palette
Brand + Motion Design
Style Frames – Open
Motion Experiments + Principles
The movement is smooth and intricate. We developed a modern motion language with the goal of guiding the viewer through the online event. Since this forum was conducted entirely online, we aimed to use movement to enhance engagement and prompt visual changes following long-form interviews and speaker sessions.
Final Event Visuals
↳ Event Open
↳ Panel Intro / Lower Thirds
↳ Live Bugs (Loops)
PRINT & OOH
Credits
ECD/Design: Darryl Mascarenhas
Creative Director: Lawrence Nimrichter
Executive Producer: Julie Amenta, Chris Decker
Production Assistant: Alex Pariano
Creative Lead: Jesse McGowan
Senior Designer: Yoon Jang, Liz DiBello
Senior Animator: Yoon Jang, James Crothers
Based in Los Angeles
darryl01@gmail.com
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