BRAND/EVENT DESIGN

Bloomberg NEF

CHALLENGE

Use a simple branding device to convey the power of the IBM Cognos Analytics platform. raft a breakthrough campaign to launch.

ROLE

Creative Direction 
Brand Design 
Presentation
Toolkit/s

Bloomberg's annual forum provides a platform for global leaders to collaborate, transcending geographical, political, economic, and cultural boundaries, in order to harness the potential of this constantly evolving new economy.

IDENTITY DESIGN
bloombergNEF-logo-a

Typically, this global event takes place in person. However, due to COVID-19, it was completely held online.

LOGO COLOR RULES
bloombergNEF-logoColors-a

TYPOGRAPHY
bloomberg-type-1
bloomberg-colors

COLOR PALETTE

BRAND AND MOTION
bloomberg-L3-sequence
open-fm-2
open-fm-3
open-fm-4
open-fm-1

STYLE FRAMES – OPEN
bloomberg-posters
bloomberg-title-animation
bloomberg-live-b

MOTION PRINCIPALS

The movement is smooth and intricate. We developed a modern motion language with the goal of guiding the viewer through the online event. Since this forum was conducted entirely online, we aimed to use movement to enhance engagement and prompt visual changes following long-form interviews and speaker sessions.

EVENT VISUALS

Event Open

Panel Intro / Lower Thirds
LIVE_Bug02
LIVE_Bug04
LIVE_Bug03

Live Bugs (Loops)

PRINT & OOH
bloomberg-tote-bag
bloomberg-print-ad-1
bloomberg-ooh-1a

CREDITS

VP, ECD/Design: Darryl Mascarenhas
Creative Director: Lawrence Nimrichter 
Executive Producer: Julie Amenta, Chris Decker
Production Assistant: Alex Pariano
Creative Lead: Jesse McGowan
Senior Designer: Yoon Jang, Liz DiBello
Senior Animator: Yoon Jang, James Crothers
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heydarryl

Based in Los Angeles
darryl01@gmail.com

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