CAMPAIGN
Echo Frames 3.0
↳ Challenge
The goal of the campaign was to expand the lifestyle and product photography to include imagery for all SKUs of Echo Frames smart glasses.
Summary
Our creative approach focused on the lives of stylish and interesting people from various age groups and backgrounds. We let them try our product and provided a platform for them to model it. Shot by Micaiah Carter, this campaign captures imagery that is honest, unscripted, and elevated.
Role
Head of Brand Creative
Photography
Credits
Group Creative Director: Aaron Sanchez
Creative Director: Jake Matthews
ACD, Art Director: Curtis Beach
Senior Producer: Tana Bertino
GTM Lead: James Namude
Photography
Micaiah Carter
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