Amazon
Echo Buds 2th Gen Launch
↳ Challenge
Our Brand Studio team was responsible for launching the 2nd Gen Echo Buds, covering everything from strategy, positioning, and creative concept to execution.
Summary
The 2nd generation Echo Buds with Alexa offer multi-source connectivity and customizable tap controls. These earbuds are a great choice for customers who are buying their first pair of true wireless earbuds or are looking for an affordable, entry-level option that doesn't compromise on audio quality or functionality. We identified that the main target audience for these earbuds skews young – Gen Z.
Working closely with internal stakeholders in product development, marketing, and packaging, my team executed the entire creative process to launch the Echo Buds 2nd Gen in the US and global markets.
Role
Head of Brand Creative
I led brand design, creative expression, and developed the video/photo aesthetic system. I also contributed to the look and feel of the website experience and aligned with leadership at key milestones.
Launch Video
Photography
Marketing
↳ OOH Execution
Credits
Brand Strategy: Will Taylor
Feature Naming: Alli Magidsohn
Creative Director: Aaron Sanchez
ACD, Art Director: Curtis Beach
ACD, Copywriter: Jake Matthews
Visual Designer: Joan Ang, Jayeeta Kundu
CG Artists: Nathan Heal, Faruk Kalaycioglu
Senior Producer: Josh Smith
3D Producers: Heath Ward, Katie Sink
Creative PM: Holly Ableidinger
Packaging Strategist: Taylee Pardi
Accessibility Lead: Elodie Fichet
Production
Buck + Internal Team