PRINCIPLES

1/Good design deepens our experience with the material world. 2/Simplicity is the practice of removing the non-essential. 3/Brand building is the creation of corporate mythology. 4/Design is the creation of intentional change. 5/Impactful design is derived from interrogating and recontextualizing common archetypal and cultural patterns.

Last update

November 10, 2024
Experience
As a creative leader, I have built and led organizations that create global campaigns, brand identities, design systems, digital products, commercials, experiences, and content for some of the world's most recognized brands. Currently, I am the Head of Brand Creative, Devices & Services at Amazon.
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Echo Frames
Rebrand

Echo Frames

Kindle Colorsoft
Product Launch

Kindle Colorsoft

Kindle Scribe
Product Launch

Kindle Scribe

Echo Buds
Product Launch

Echo Buds

Fire Max 11
Product Launch

Fire Max 11

Vestige
Brand Evolution

Vestige

Maybelline
Creative, Campaigns, Brand Design

Maybelline

Bloomberg Terminal
Launch

Bloomberg Terminal

Echo Frames 3.0
Campaign

Echo Frames 3.0

LVLY Rebrand
Brand Design

LVLY Rebrand

Floss®
Product Development & Design

Floss®

Compass, NYSE
Experience Design

Compass, NYSE

Echo Pop
Product Launch

Echo Pop

10 Years of Alexa
Campaign

10 Years of Alexa

Bloomberg NEF
Brand Design

Bloomberg NEF

Echo Dot
Product Launch

Echo Dot

IBM Cognos
Brand Design

IBM Cognos
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heydarryl

Based in Los Angeles
darryl01@gmail.com

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