Kindle SCRIBE
Feature Launch
↳ Challenge
Create a series of videos that educate customers on Kindle Scribe's features.
Summary
The Kindle brand is Amazon's oldest and most cherished product line. Some customers have been using their devices for a decade or more. The Kindle Scribe is the first significant update to the Kindle line in years. It serves as both a reading device and a writing tool. Featuring a 10.2-inch E Ink screen, a stylus that can be attached to the side of the device, and a variety of new software, the Scribe blurs the line between a tablet and an e-book reader.
Due to Kindle's extensive history, our team had to strategically demonstrate the new interactivity and features of Scribe, while preserving the "sanctuary" brand expression from previous Kindles. Our aim was to make customers feel that this product is the next, best evolution of something they already know and love.
Our goal was to capture the emotional connection customers have with their books and the peaceful moments they experience with our technology.
Role
Head of Brand Creative
Credits
Creative Director: Rosie Heffernan
CD, Art Direction: Sylvia Morganti
CD, Copywriter: Omar Curiel
VIDEO CONteNT
Launch Film
The launch film utilizes a simple cinematography technique to weave different spaces and moments. The viewer is taken on a journey through various use-cases, seamlessly transitioning from one scene to another.